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July video game retail sales inch 1 percent lower

13.08.10

NEW YORK - U.S. retail sales of video entertainment systems, software and accessories were down 1 percent in July according to market research NDP Put them together. A dull summer schedule launch Thurs partially offset strong sales of the Xbox 360.

Depth of industry sales SLID 846 500 000 dollars last month to 850.6 million dollars in the same month a year earlier. But when counting "StarCraft II", which is excluded from these figures because it is quite a PC, the total industry sales actually grew by 4 percent, according to NPD analyst Anita Frazier.

"StarCraft II" sold more than 1.5 million units worldwide in its first 48 hours in the stacks according to its publisher, Activision Blizzard, Inc. NPD has no set number of monthly sales data set, as it includes PC games separately .

NPD said sales jumped 12 per cent of devices 313.8-million in July. The Xbox 360 from Microsoft Corp. was the month most of the game system beneficent sales, thanks to the popularity of its new slim format. Frazier said it was the first however, since September 2007, when "Halo 3" launched the Xbox 360 has been the program's best-selling game.